KELSEY
IRELAND
hello@kelseyireland.com
I’m Kelsey, a marketing leader overseeing creative direction and operations for national and global consumer brands.
For more than a decade, I’ve led teams and built systems that take ideas from concept through commercialization, shaping how brands look, feel, and show up in the world.
Creative Director / Marketing Operations
KELSEY IRELAND
VOODOO
RANGER IPAPackaging + campaign creative direction — concept through production, from brief to billboard, shelf, and beyond.
fat tire aleLed creative direction for Fat Tire's (and craft beers) most empassioned brand refresh in decades — packaging, identity, and campaign systems.
My professional background with consumer brands spans more than a decade of creating, consulting, designing, and directing. I sit comfortably between vision and structure, equally invested in outcomes and the infrastructure required to drive them.
Latest Project
Kirin ICHIBAN USACreative direction for Kirin's U.S. brand presence — packaging, campaign, and visual identity across National markets.
BELL'S TWO HEARTED IPACreative strategy + campaign direction for one of craft beer's most iconic IPAs.
NEW BELGIUM Belgian collectionBrand + packaging direction for New Belgium's heritage Belgian portfolio — balancing craft legacy with contemporary shelf presence.
Project List
2026
2026
2026
2026
2026